Natural Instinct

We only use the finest ingredients:

Our raw pet food only contains the finest ingredients. All recipes are made using 100% British meats, fish and poultry and we use the freshest fruit, vegetables and natural supplements to create wholesome and delicious meals.

Our raw foods for dogs and cats are scrumptious

We pass the waggy tails test with flying colours. There's plenty of different tastes and textures available, so even if you've got a picky puppy or a fussy feline, there's bound to be something in our ranges that will tickle their fancy.

It's a healthy and balanced diet for your pet

Just like humans, our furry friends need the perfect diet to maintain strong bones, muscles and digestion. Getting the balance right will mean a much happier, healthier dog or cat, both inside and out. Our biologically appropriate raw food is 100% natural just as nature intended.

Feeding your dog or cat raw food is really convenient

Our raw food diet is the no stress, no mess way to feed raw. Our food is packaged in easy to store tubs in various sizes and all you need to do is simply defrost and serve, it is that easy!

Our raw pet food is 100% safe

We've got all our paperwork in order; all our raw foods comply with DEFRA requirements and we carry out regular inspections and testing to ensure everything meets our impeccable health and safety standards.